SEO vs Cold Outreach: The Data Behind Why Inbound Wins for B2B Services

Cold outreach converts at 0.5%. SEO inbound converts at 14-22%. Here is the data, the math, and the framework for deciding where to invest your marketing budget.

Every B2B service business faces the same question: should we chase prospects or let them come to us? Cold outreach, whether email, LinkedIn, or cold calling, means proactively reaching out to people who have not expressed interest. SEO means creating content that attracts people who are actively se